Archive for the ‘Uncategorized’ Category

6 Ways to Generate Backlinks to Your Business Website

Sara Sentor
Tuesday, May 1st, 2012

Generating backlinks to your website

Obviously, the more traffic you attract to your business website, the more money you will make. Search engine optimization, more specifically generating back links, is one of the prime ways to attract more traffic. Back links are basically incoming links from reputable, relevant websites with high page ranks. Here are six ways to get back links for your website.

1. Guest Blogging

Although somewhat time consuming, guest blogging is an extremely effective way to generate back links if you have a blog on your business website. All you need to do is contact someone with a blog (high page rank) that is relevant to your business and your blog. Once you get them to agree to you guest posting on their blog in exchange for a back link, you need to craft an excellent blog post.

The great thing about guest blogging is that not only do you get a back link, but you also have a audience. If the audience of the blog likes what you have to say, they may go to your business website and decide that they like the products and services that your business offers.

2. Comment on Websites

Before you decide to comment on every relevant website out there, make sure the blogs you choose to comment on are “DoFollow” blogs. Back links in blog comments only count on “DoFollow” blogs and not “NoFollow” blogs. Some bloggers decide to have “NoFollow” blogs because of people who spam in the comments for back links.

If you decide to comment on websites for back links, make sure that you input something valuable instead of a link and an “Awesome. Visit my website.”

3. Social Networking Websites

Chances are, you’ve heard of social networking websites being an excellent way to gain priceless back links. Check the profiles of each of your social networking profiles and add a link to your business’s website. Also, regularly use FaceBook, Twitter, Digg, LinkedIn, and other websites to spread the word about your business website.

Of course, you shouldn’t spam on these social networking websites. By using social networking websites, not only will you get back links, but you will also get visitors from followers clicking on your links.

4. Add Back Links to Your Website

Try to interlock all the content on your website. For certain keywords, you should add back links and make them click-able. For example, if you talk about services on the pricing page, you should link the word “services” to the services page.

5. Give out Back Links

The saying, “Give and you shall receive” really does apply when it comes to back linking. Try giving back links to other websites. Once the website owner finds out you’ve given them a back link, most likely, they will end up giving you one back to be polite. However, since finding out who’s given you a back link is hassle, you may want to give the website owner a head ups.

6. Have Excellent Content

One of the best ways to get plenty of back links is by writing excellent content. When someone encounters something they really like, chances are, they share it on social networking websites or their own blogs or websites. By impressing people with your content, you can have other people do all the back linking work for you instead of the other way around.

Also, usually when you rely on this method, the back links you get will be quality, instead of from “spammy”, bad neighborhood websites.

If you want to have a business website with lots of traffic, back links is definitely the way to go. As you can see, there are many ways to generate back links to your business website.

[This was written by a guest blogger from Purely Hosting a leading web hosting company that specializes in shared hosting.]

8 Ways to lose a Viewer.

Sara Sentor
Saturday, January 15th, 2011

We’re talking blogs here, not the myriad other avenues through which you could lose a client.  Still, it’s good to know what things irk viewers and potential clients enough that they hit the backspace button after glancing at your site or not even clicking your link at all.  After all the brainstorming your company’s done and designs the site has gone through, you don’t want to blow business on something as small as the aesthetics of your site.

The Quantity Category

  1. Overkill, Text.  One of the most damaging things you can do to your blog is to put too much text into one page.  Even a diatribe is best broken up with subheadings, bulleted or numbered lists, pertinent images, and the like.  You can mourn the death of the written word all you want (believe me, I do), but that won’t get you any more clients.
  2. Too many ads.  Whether you’re a business or a stay-at-home mom blogging her thoughts, the presence of too many ads gives your site a trashy, cheap appearance and you one lacking in credibility.  At the very least, remove all ads that glitter, blink, and suggest viewers to “cartoon” themselves.
  3.  Too many voices.  Unless you accept guest posts and have multiple writers (in which case each writer needs to be clearly attributed), your site needs to maintain the voice of one person for the sake of consistency.  How would you have liked it if Morgan Freeman’s voice in Shawshank Redemption turned into Ron Howard’s voice midway through the film?

               The Quality Category

  1. Cheap  hosting.  No level of excellence in grammar and business skills will impress viewers and clients when your website ends with .blogspot.com.  
  2. Poor quality video.  If you’ve incorporated video into your blog, good for you.  If it’s grainy, shaky, blurry, not properly white-balanced, has poor lighting, and you look like you just rolled out of bed in it: don’t bother.  Scrap it and start anew, and this time, comb your hair.
  3. Poor quality images.  This isn’t Microsoft Word.  Clip art is out of the question.  There are plenty of stock photos available online.  It’s not a bad idea to use your own, either, as long as they’re well-lit, not blurry, and reflect the content of your article.
  4. Poor navigability.  This includes not having your most recent blog post above the fold, not displaying your archives in plain sight, and not having a clearly visible “about me” tab.  If your company only has a blog and not a corresponding website, the “about us” page is critical for your viewers so they can turn into potential clients.  Without one, your viewers don’t know who you are and therefore won’t trust you with their business.  Make sure that this tab is above the fold and easily found so even the most impatient clickers will find it.
  5. No search box.  You really don’t expect viewers to read the title of every last blog post since November 2008 just to get to the one about the leopard, do you?

Guest Blogger Bio: Maria Rainier is a freelance writer and blog junkie. She is currently a resident blogger at First in Education and performs research surrounding online degrees.

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