Archive for the ‘Blogging Advice’ Category

Amazon Affiliate Program-The Best Way to Monetize Your Blog

Sara Sentor
Saturday, January 29th, 2011

You begin to consider monetizing your blog as soon as you build loyal readers.

You start researching the topic of monetizing a blog, and uncover hundreds of tips and tricks. Reading about the methods available makes you feel that there is at least one method that will suit you.

You narrow it down to say, writing an e-Book. Just do what you are good at (writing) and sell the e-Book to your loyal readers. Sounds easy right? Theoretically, yes. But once you get into it, you will find that it’s more complicated than you imagined.

Months into the journey you’ll feel frustrated, and use the low risk, low return method; which is placing AdSense all over your blog. Maybe some of you have more patience, I didn’t, and I know tens of others in the same boat as me.

My advice: Don’t give up too easily. Do not settle for AdSence, there is another low risk method that provides a higher return. It’s called, “Amazon Associate Marketing.”

What’s So Great About Amazon Affiliate Program?

Straight forward answer: Amazon is the most popular and trusted online store. Yes, their commission is low compared to other affiliate programs, but promoting products from a trusted store makes it easier to convert your readers into buyers — as long as you are promoting products that are relevant to the post.

Amazon affiliate marketing gives you peace of mind when it comes to tracking sales and producing summary reports. Amazon has a sophisticated system to help you track clicks, earnings, conversion rate and much more.

All this is user-friendly and easy to read. With Amazon you don’t worry that the vendor won’t respond to your emails and questions. Neither do you wonder whether the vendor will be honest when it comes to transferring the commission to your bank account.

The different ways Amazon allows an Associate to promote their products- is the icing on the cake. You can promote products using links, widgets or by creating a niche store using an eStore.

The one that I like the most is Amazon widgets. These small customizable widgets can be added at any location in your post. You need only know how to copy-paste to create them.

So if you want to monetize your blog all you have to do is:

  1. Login to Amazon associate central.
  2. Choose the method you will use to promote Amazon products. For example, an Amazon widget.
  3. Follow the steps to build the widget.
  4. Copy the widget code.
  5. Paste the code into your blog post.

You are done!

You now have Amazon products placed on your blog. If you are a Word Press blogger and looking for more options and customization than what Amazon provides, use one of the Amazon Word Press plug-ins available out there.

As I said, if you want to monetize your blog easily without allocating too much time or cash to it, then the Amazon Affiliate Program option is great. Once you give it a try you’ll wonder how you did without it.

Byline:

Areej is the coauthor of WinkPress.com–a web resource about leveraging WordPress and its tools for online publishing. She enjoys anime and dreams of becoming a pianist.

8 Ways to lose a Viewer.

Sara Sentor
Saturday, January 15th, 2011

We’re talking blogs here, not the myriad other avenues through which you could lose a client.  Still, it’s good to know what things irk viewers and potential clients enough that they hit the backspace button after glancing at your site or not even clicking your link at all.  After all the brainstorming your company’s done and designs the site has gone through, you don’t want to blow business on something as small as the aesthetics of your site.

The Quantity Category

  1. Overkill, Text.  One of the most damaging things you can do to your blog is to put too much text into one page.  Even a diatribe is best broken up with subheadings, bulleted or numbered lists, pertinent images, and the like.  You can mourn the death of the written word all you want (believe me, I do), but that won’t get you any more clients.
  2. Too many ads.  Whether you’re a business or a stay-at-home mom blogging her thoughts, the presence of too many ads gives your site a trashy, cheap appearance and you one lacking in credibility.  At the very least, remove all ads that glitter, blink, and suggest viewers to “cartoon” themselves.
  3.  Too many voices.  Unless you accept guest posts and have multiple writers (in which case each writer needs to be clearly attributed), your site needs to maintain the voice of one person for the sake of consistency.  How would you have liked it if Morgan Freeman’s voice in Shawshank Redemption turned into Ron Howard’s voice midway through the film?

               The Quality Category

  1. Cheap  hosting.  No level of excellence in grammar and business skills will impress viewers and clients when your website ends with .blogspot.com.  
  2. Poor quality video.  If you’ve incorporated video into your blog, good for you.  If it’s grainy, shaky, blurry, not properly white-balanced, has poor lighting, and you look like you just rolled out of bed in it: don’t bother.  Scrap it and start anew, and this time, comb your hair.
  3. Poor quality images.  This isn’t Microsoft Word.  Clip art is out of the question.  There are plenty of stock photos available online.  It’s not a bad idea to use your own, either, as long as they’re well-lit, not blurry, and reflect the content of your article.
  4. Poor navigability.  This includes not having your most recent blog post above the fold, not displaying your archives in plain sight, and not having a clearly visible “about me” tab.  If your company only has a blog and not a corresponding website, the “about us” page is critical for your viewers so they can turn into potential clients.  Without one, your viewers don’t know who you are and therefore won’t trust you with their business.  Make sure that this tab is above the fold and easily found so even the most impatient clickers will find it.
  5. No search box.  You really don’t expect viewers to read the title of every last blog post since November 2008 just to get to the one about the leopard, do you?

Guest Blogger Bio: Maria Rainier is a freelance writer and blog junkie. She is currently a resident blogger at First in Education and performs research surrounding online degrees.

A Blog Can Never Fail-A Bloggers Vision Can

Sara Sentor
Wednesday, December 15th, 2010

Statistics that will Shock you!

There are no specific and credible statistics that show how many blogs there are online but we can safely say several hundred thousand and counting. However, most studies indicate that 60-80% of blogs fail within one month of creation!

So while there is still competition, however, winners are those that persist at blogging at least a year or more. These blogs that have become legends are weblogs that are updated almost every day and at times more than once every day.

They are prominent and have a huge following but they are the exception. The hundreds of thousands of the other blogs have very small audiences, called nanoaudiences. These are made of friends, families and other readers about 250 readers per blog. This is a universal average. Most blogs may have no more than two dozen followers.

Defeating Yourself!

There are no competitors in blogging. The irony of blogging is that most bloggers term themselves a failure and bow out of the picture-they defeat themselves!

We go into blogging with the illusion that when we create a blog it should have thousands of readers. Actually only about 15% of web users read blogs—that is a US statistics. Most countries have as yet to even hear of the term blogging!!!

So when you create a blog and after a month abandon it because you have only two readers, you are in fact your own competitor and you have singlehandedly defeated the purpose of your own blog.

Failed Blog-The Reality

If you have been online for three years and have only a handful of readers you have the right to term your blog a ‘blog that failed.’ Before that it is simply a matter of unrealistic expectations and not enough persistence.

Demographics

Most online blogs belong to teenagers and 93% belong to someone under the age of 30. 15% of bloggers are between 13-19 years old while the rest are about 20-29 years. The people who abandoned their blogs wrote causally and indifferently, suggesting if you really enjoy blogging you have a better chance of success.

Changing Face of Blogging

Most blogs are abandoned because the age of the blogger defies maturity. They see new technological breakthroughs and decide to ‘move to facebook’ where all their friends are. However, with the entrance of businesses into the arena of blogging the picture has changed.

While people will continue to blog, it will be mainly for business and profit. Some percentage of bloggers will continue to dedicate themselves to personal blogging for their own fulfillment. However, the reality is most people do not like writing-even if they have something to say-so they will go with the flow of technology rather than sticking to writing blogs.

Social Media and Blogging

Social media is taking over the type of blogging being done. Twitter is the king of blogging and if you make it big on twitter you can have a large and diversified audience for your blog.

Tomorrow, something new may come along to replace Twitter and then you will have to use that technology to promote the blog. Blogging alone is useless; you have to focus on its interdependence on other factors within the World Wide Web.

Final Words of Wisdom

Tom Munnecke, commented on blogging saying,

“Blogs are an opportunity for people to tell their own story. People can write what they want without intruding on other people’s attention. This taps a deeply rooted “intrinsic” need, and this is what will cause blogs to “cascade.”‘

Jason Calacanis say’s of blogging,

“The hype comes from unemployed or partially employed marketing professionals and people who never made it as journalists wanting to believe. They want to believe there’s going to be this new revolution and their lives are going to be changed.”

Calacanis, I think has it right. The reason why a blog fails-is usually because we believe it will change our lives. The success of anything whether it is a business or a personal goal, comes from a clear vision. If our vision is flawed we will never be able to accomplish what we set out to do.

There is no such thing as a blog that failed; the abandonment of a blog is simply a blogger’s lack of vision. Create a blog with eyes wide open, being clear of what you expect from it-and success will follow.

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If you write one blog post today, make it a list!

Sara Sentor
Thursday, December 2nd, 2010

I have searched far and wide, through tens of hundreds of blog tips and come up with this one piece of advice for all bloggers, ‘If your write one blog post today, make it a list.’

Here are the top most compelling reasons why you should make your blog post a list:

1. People are Lazy: Yes, I am talking about you. Yes, I am talking about me! There is so much information available online that people have become speed readers. We as online readers tend to scan text rather than read it. So I could write complete nonsense here and only one out of ten people would actually read this. So make a list since people scan content.

2. We have no time to read. When posts become long and winded people tend to get bored and leave. So any text written as a list has more chance of being read. So make your content concise and to the point.

3. Readers like organization. The thing is we may be the laziest of people at home, we may have laundry from last week lying on the kitchen floor but when it comes to reading we like it organized. You got it. Organized. Wouldn’t your mother get a laugh out of that word coming from your mouth? Fact is, lists look neat so we should make blogs posts in list format.

4. Easier to Write Blogs. Everyone is a writer, at least that is what it seems like when you go online and search ‘blogs’. While we may not like what people out there are writing, and we may not like the style of writing many blogs use, with lists there is no going wrong. I mean come on. Who can really mess up lists? It is easier to write blogs that are in list format.

5. Lists are more influential. I can write ten paragraphs about the same thing without the bullet format and no one will read my post. Make a list and there is an epidemic of readers. Lists are easy to remember and hence, more memorable.

6. Dummy 101. No disrespect here but come one. Lists make things less complicated. It’s like the books, ‘…for dummies.’ It is all about easy writing and lists. Reader’s online want to have everything spelled out so, make a list!

7. Easier Layout. The layout for lists is pretty easy and titles just become better. You can have ‘best of…’ lists, ‘top…’ lists and the list just continues. Just make a list.

Don’t make all your posts a list. That would be too lazy. Write well, write often and then to make things easy for everyone make a list.

You did not agree with me? Well here is food for thought when you read this article did you read all the words or the two sentences I wrote in bold at the beginning and end of the bullets?

Bridging the Gap-Blogging Sites and Local Search Engine Results

Sara Sentor
Thursday, December 2nd, 2010

As an SEO specializing in small business websites and local business marketing online, I have always known the value of Maps and Local results. However, the other day while working on my blog I came across the directory LoadedWeb.com and realized that the directory listed blogs according to locales.

What a brilliant idea!

Why can’t Blogs be listed in Search Engine Local Listings or Maps?

When we think about blogs we simply see them as vehicles of communication. Some bloggers are in it for the money, some for the passion of writing and some to help others. A blog is not only a vehicle of communication it is a business.

We can consider our blog a service, a product or a non-profit. So why can’t we get our blogs listed in search engine directories as businesses?

Consider this. I have a blog. I am based in New Jersey. I have a telephone number, an address and web address I am willing to make ‘public’. Why can’t my blog be listed in Google Local or Google Maps?

A blog is already a place where writers talk about what they find interesting so why not make it a representation of a bloggers region?

Blogs, SEO and Local Listings

As a Search Engine Optimizer [and not one of those who offers to build links in a week and get your site banned] I dealt mostly with local and small businesses. They were competing in local markets and because most small businesses have not yet taken advantage of web marketing, it was relatively easy to get them listed in local search engine listings. So my client say, a optometrist is La Habra, California was on page one of Google if a person in La Habra and surrounding regions searched for an optometrist.

If small businesses can easily get listed, why not blogs?

If bloggers began to add their addresses to their blogs and blog directories began to require physical addresses as well and featured the blogs according to locales you know what would happen? Local search engine results like Google Local would pick the blogs faster than you can blink.

I would be the blogger from New Jersey and if a person from New Jersey ‘Googled ‘Small Business’ my blog would have a fighting chance to be ‘seen’ in the organic results.

Would Bloggers want to be ‘Localized’?

I know many bloggers would feel they write ‘universally’ and do not want to be ‘localized’ to their own regions but let’s face reality. How many of the tens of thousands of blogs online actually make it big? The ones that do would be listed in the general search results anyhow. Localizing blogs would help more blogs become visible online. It would narrow the playing field.

I would not mind being called the blogger from New Jersey if it helped people find my blog more easily.

Evolution of Blogging

Blogging is evolving. From general cut and paste content, blogging has become a sophisticated vehicle of communication. However, there is at times too much competition. Hundreds of people are writing content every day and that means there is little chance your blogs content will become visible. That is why I feel, things have to change.

So when will the gap between search engine results and blogs be bridged?

Very soon search engines will evolve their mode of ranking blogs and it will have to be localized by region.

I know, many of you reading this post will say, ‘that’s nuts’. However, if I found one directory that has started listing blogs by region who is to say there are not more?

Eventually it will become a mode of organizing blogs and how long do you think search engines will resist this gambit?

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